Product Training

• Reflect light to create a natural, luminous glow
• Help skin look radiant, smooth, and healthy, never glittery

• Gives the primer its lightweight, silky feel
• Helps the formula spread evenly and feel breathable on the skin

• Helps maintain skin hydration
• Keeps the glow looking fresh, not dry or tight

• Smooth the appearance of pores and uneven texture
• Create a soft-focus, perfected base for makeup

• Provides a blurring effect that refines skin texture
• Enhances luminosity while keeping the finish polished

• Helps makeup last longer on the skin
• Supports extended wear without slipping or breaking apart

• Provides antioxidant protection
• Helps protect skin from environmental stressors while wearing makeup

• Keep the formula fresh, stable, and safe for daily use

Use this on Lives, Reels, or in DMs:

“It’s a glow primer that smooths texture, adds natural radiance, and helps makeup last longer.”

• Instantly blur the look of pores and fine lines
• Create a smooth, velvety surface for makeup
• Help control shine for a matte, long-lasting finish

• Gives the primer its lightweight, breathable feel
• Allows effortless application and even spreading without heaviness

• Provides a soft-focus, smoothing effect
• Helps makeup apply more evenly and last longer

• Offers antioxidant protection
• Helps protect skin from environmental stressors while wearing makeup

• Maintain freshness and formula stability
• Designed for safe, everyday use

Use this on Lives, Reels, or in DMs:

“It’s a lightweight matte primer that blurs pores, smooths fine lines, and keeps makeup looking flawless.”

• Mineral-rich marine water that helps support skin balance and comfort
• Contributes to a fresh, refined look while wearing full coverage makeup

• Provide true-to-tone, full coverage
• Help even skin tone and refine the look of texture
• Add subtle luminosity without shine

• Helps maintain skin hydration throughout wear
• Prevents the matte finish from looking dry or flat

• Gives the foundation its lightweight, breathable feel
• Allows smooth application and effortless blending

• Smooth the appearance of pores and fine lines
• Create a soft-focus, flawless matte finish

• Helps foundation stay in place all day
• Supports long-lasting wear without slipping or fading

• Helps absorb excess oil
• Keeps skin looking matte, smooth, and shine-free

• Provides antioxidant protection
• Helps protect skin from environmental stressors while wearing makeup

• Maintain formula freshness and stability
• Designed for safe, everyday use

Use this on Lives, Reels, or in DMs:

“It’s a professional-level, full-coverage foundation that smooths pores, stays matte all day, and still feels lightweight on the skin.”

• Help keep skin soft, smooth, and comfortable throughout the day
• Support a fresh, radiant complexion inspired by marine hydration

• Helps maintain long-lasting hydration
• Supports skin that looks plump, smooth, and healthy all day

• Draws moisture into the skin to keep it hydrated and supple
• Prevents the foundation from looking dry or flat

• Gives the foundation its lightweight, breathable feel
• Helps the formula spread evenly and blend effortlessly

• Smooth the appearance of fine lines and texture
• Create a soft, skin-like finish that feels comfortable

• Provides a soft-focus, blurring effect
• Helps enhance luminosity while keeping the finish refined

• Improves slip and blendability
• Gives skin a smooth, radiant glow without shine overload

• Offers antioxidant support
• Helps protect skin from environmental stressors while wearing makeup

• Keep the formula fresh, stable, and safe for daily use

Use this on Lives, Reels, or in DMs:

“It’s a lightweight, buildable foundation that hydrates, protects, and gives skin a luminous, radiant finish all day.”

• Helps keep skin hydrated and smooth
• Prevents the BB cream from looking dry or patchy throughout the day

• Gives that ultra-lightweight, breathable feel
• Helps the product spread easily and feel comfortable on the skin

• Smooths the look of skin texture and fine lines
• Helps create a soft, even, skin-like finish
• Improves blendability and wear

• Helps BB cream last longer on the skin
• Supports even wear without slipping or breaking apart

• Helps control excess oil gently
• Keeps the finish natural, not shiny or greasy

• Provide natural-looking coverage
• Help even out skin tone and conceal imperfections without heaviness

Say this:

“Okay this is our BB cream, it’s super lightweight but still gives you medium coverage. It evens everything out without feeling like foundation. If you like a natural, everyday skin look that still hydrates and smooths, this is the one. It’s the formula everyone loved and asked us to bring back.”

• Help neutralize redness and balance uneven skin tone
• Provide medium to full, natural-looking coverage without heaviness

• Helps keep skin hydrated and smooth throughout the day
• Prevents the matte finish from looking dry or cakey

• Gives the CC cream its lightweight, breathable feel
• Helps the formula glide on evenly for effortless application

• Smooth the appearance of pores and skin texture
• Create a soft-focus, perfected complexion
• Improve blendability and even coverage

• Helps the formula stay in place longer
• Supports long-lasting wear with a clean matte finish

• Helps gently absorb excess oil
• Keeps skin looking matte, smooth, and refined

(Magnesium Aspartate, Zinc Gluconate, Copper Gluconate, Calcium Gluconate)

• Supports skin resistance and balance
• Helps skin look calmer, stronger, and more resilient

• Maintain freshness and formula stability
• Designed for safe, everyday wear

Use this on Lives, Reels, or in DMs:

“This is our CC cream and it’s amazing for redness. If you have redness, uneven skin tone, or visible pores, this neutralizes all of that and gives you a matte, perfected finish. It has more coverage than the BB cream but still feels lightweight. Great for all skin types.”

Helps conceal dark circles, redness, and imperfections while creating a smoother, more even-looking complexion.

Light-diffusing pigments and soft-focus ingredients help instantly brighten the under-eye area for a refreshed appearance.

Formulated to enhance the look of skin fullness, helping fine lines and wrinkles appear softer and less noticeable.

Infused with Earth Marine Water and hydrolyzed algin to help support skin comfort and a smoother-looking under-eye area.

Cassia angustifolia seed polysaccharides help create a smoothing, tightening effect that improves the look of texture and puffiness.

Silicone-blend formula melts into the skin, providing comfortable wear without heaviness or caking.

Advanced film formers help concealer stay in place throughout the day with minimal creasing or settling.

Infused with vitamin E to help protect skin from environmental stressors while wearing makeup.

Soft-focus powders blur the look of fine lines and uneven texture for a flawless finish.

Versatile enough for dark circles, blemishes, redness, and targeted coverage anywhere on the face.

Say this on live

Helps lock makeup in place while blurring the look of pores, fine lines, and texture for a smooth, perfected finish.

Leaves skin looking matte and refined, never flat or chalky.

Provides light, buildable coverage to help even out skin tone and disguise imperfections.

Mica and synthetic fluorphlogopite reflect light to create a smooth, airbrushed appearance.

Fine powders feel weightless on the skin and sit comfortably all day without heaviness.

Silica helps absorb excess shine while keeping skin looking fresh and balanced.

Magnesium stearate and dimethicone help the powder glide on evenly and blend seamlessly.

Sets makeup without settling into lines or emphasizing texture.

Compact and easy to use for quick touch-ups throughout the day.

Works well for normal, combination, and oily skin looking for a matte, polished look.

Say this:

“This powder sets everything and gives a soft, blurred finish. It takes away shine but doesn’t make your skin look dry or flat. Perfect for touch-ups during the day.”

Helps prolong makeup wear while keeping everything looking fresh and even throughout the day.

Fine mist sets makeup without stiffness, stickiness, or residue on the skin.

Helps blend makeup layers together for a seamless, polished look.

Feels light and refreshing on the skin, never heavy or tight.

Film-forming technology helps makeup stay put longer and wear more evenly.

Dries fast so you can set your makeup without waiting or disruption.

Applies cleanly without leaving marks or residue on the skin.

Perfect for everyday wear, long days, or special events when you want makeup to last.

Say this

“This setting spray locks your makeup in without making it stiff or sticky. It just melts everything together so your makeup looks smooth and lasts longer.”

Creates clean definition and natural-looking volume without weighing lashes down or clumping.

Infused with castor oil, known for helping condition lashes and support healthier-looking lash growth over time.

Advanced fixing polymers lift and hold lashes in place while keeping them soft and flexible, never stiff or crunchy.

Specially designed brush coats every lash evenly from root to tip for smooth, controlled definition.

Formulated with beeswax, carnauba wax, and candelilla wax to help build volume while maintaining comfort and flexibility.

Includes butylene glycol and allantoin to help prevent dryness and keep lashes feeling comfortable throughout the day.

Film-forming ingredients help resist smudging and flaking for reliable, everyday wear.

Perfect for everyday definition or layering for a more polished, fuller lash effect.

Professional-looking results with lash-conditioning benefits, all for under $14, making it easy to love and easy to repurchase.

Say this

“This is such a good everyday mascara. It gives definition and volume, the brush coats every lash evenly, and it has castor oil to help keep lashes healthy. And it’s under fourteen dollars, which makes it an easy yes.”

• Infused with castor oil, known for helping condition lashes and support healthier-looking lash growth over time.

• Deliver bold, dramatic color in one swipe
• Instantly define and enhance lash length and visibility

• Lift and hold lashes in place without heaviness
• Help lashes stay curled, separated, and smudge-resistant all day

• Coat lashes evenly for smooth application
• Provide flexible structure and volume without clumping
• Keep lashes soft, not stiff or crunchy

Say this:

“This mascara has castor oil in it, so it’s conditioning your lashes while you wear it. It gives definition and lightweight volume without clumping, and it’s under fourteen dollars which is honestly wild for how good it is.”

• Infused with castor oil, known for helping condition lashes and support healthier-looking lash growth over time.

• Deliver deep, rich black color in one swipe
• Instantly define lashes for a bold, eye-opening look

• Help coat lashes evenly from root to tip
• Provide smooth application, flexible hold, and comfortable wear
• Keep lashes soft, not crunchy or brittle

• Lift, shape, and hold lashes in place
• Help lashes stay defined and smudge-resistant throughout the day

• Acts as an emollient to keep the formula smooth
• Helps lashes stay flexible and comfortable, not dry

• Improves wear time and lash separation
• Helps prevent flaking while maintaining lightweight definition

Say this:

“This vegan mascara gives really clean definition. It uses natural waxes so lashes stay soft, not crunchy, and the black pigment is super rich. It’s great if you want lashes to look separated and defined.”

(From Acetyl Tetrapeptide-3 + Red Clover Extract)

• Helps support the natural brow hair cycle
• Improves the appearance of fuller, stronger brows over time
• One of the most recognized brow and lash care complexes

• Supports stronger-looking brow hairs
• Helps reduce the look of thinning caused by breakage

• Helps support the brow area and hair anchoring
• Commonly used in hair-density formulas

• Known to support scalp and hair follicle circulation
• Helps brows look healthier and more resilient

• Helps support brow density and overall brow health
• A key botanical in brow-boosting formulas

• Provide lightweight hydration so brows stay flexible, not crunchy or stiff

• Conditions and softens brow hairs
• Helps prevent brittleness while styling

• Helps deliver and stabilize active ingredients for better performance

say this:

“This brow wax is not just for hold. It has Capixyl and peptides in it, so while it keeps your brows lifted and in place, it’s also supporting fuller-looking brows over time. It dries clear, doesn’t flake, and gives that fluffy laminated brow look.”

• Gives the shadows a silky texture and luminous shimmer
• Helps shades apply smoothly and look refined, not chalky or chunky

• Deliver intense, true-to-color payoff
• Help shades last longer without fading or dulling

• Creates a soft-focus, blurring effect
• Improves slip and blendability, making shadows easier to work with

• Helps absorb excess oil on the lids
• Keeps eyeshadow looking fresh and crease-resistant

• Provide smooth application and even color distribution
• Help shadows adhere better and wear more evenly

• Offers antioxidant protection
• Helps care for the delicate eye area while wearing makeup

• A high-quality shimmer ingredient
• Gives a refined, glassy glow without irritation or heavy fallout

• Keep the palette fresh, stable, and safe over time
• Important reassurance for customers concerned about clean beauty

Say this

“This is our talc-free Glam Up palette. You get eight mattes and four shimmers with intense pigment but a gentle formula. It’s one of those palettes you can use every single day.”

• Gives shadows a smooth, luminous finish
• Creates soft shimmer and glow without looking chunky or chalky

• High-performance shimmer ingredient
• Delivers a refined, glassy sparkle with less fallout and better comfort

• Provide rich color payoff and long-lasting wear
• Help shades stay vibrant and true throughout the day

• Adds a soft-focus, blurring effect
• Improves slip and blendability so shadows apply smoothly

• Helps pigments adhere better to the skin
• Enhances smooth application and wear time

• Creates a silky, blendable texture
• Helps shadows glide on evenly and resist creasing

• Helps control excess oil on the lids
• Keeps eyeshadow looking fresh and less shiny where you do not want it

• Maintain freshness and stability
• Reassures customers focused on product safety and shelf life

Say this

“This palette has mattes, shimmers, and glitters so you can do everyday looks or full glam. The shades are really blendable and pigmented.”

Creates natural, hair-like strokes for brows that look soft, defined, and realistic.

Glides on easily without tugging, making shaping and filling brows quick and precise.

Improved formula helps brows stay defined throughout the day without smudging or fading.

Allows you to customize your brow look from soft and natural to more defined.

Integrated spoolie brush blends product seamlessly and shapes brows for a polished finish.

Feels soft and flexible on the brows, never stiff or heavy.

Formulated with mineral pigments for natural-looking shades that mimic real brow hair.

Slim design makes it easy to use, store, and carry for on-the-go touch-ups.

Ideal for filling sparse areas, defining arches, and creating clean, natural-looking brows.

Say this:

“This brow pencil has a super fine tip so you can create real, hair-like strokes. It’s great if you want natural brows, not blocky brows. Plus the spoolie blends everything out so it looks soft and real.”

Delivers a translucent wash of color with a glossy, light-reflecting finish for effortless, wearable lips.

Combines the look of a shine-enhancing lipstick with the comfort and benefits of a lip treatment.

Rich in shea butter to deeply moisturize lips, helping repair dryness and restore softness.

Murumuru oil helps condition and smooth lips, improving comfort and flexibility with every wear.

Infused with vitamin E to help protect lips from environmental stressors and support long-term lip health.

Helps soothe dry or damaged lips while maintaining a smooth, supple feel throughout the day.

Feels soft and lightweight on the lips, never sticky or heavy.

Perfect for those who want a polished, healthy-looking lip with minimal effort.

Easy to apply, easy to reapply, and perfect for daily use at home or on the go.

Say this

“This lipstick gives sheer color with shine and actually nourishes your lips. It’s perfect if you want something easy, soft, and comfortable.”

Smooth, creamy texture glides effortlessly onto the lips, delivering rich color with a soft, cushiony feel.

Designed to keep lips feeling moisturized and comfortable throughout wear, never dry or tight.

Highly pigmented formula delivers bold, vibrant color that stays true for hours.

Leaves lips looking smooth and refined with a creamy, luminous finish that enhances lip shape.

Feels lightweight on the lips while providing full, even color payoff.

Advanced emollients and waxes help color apply evenly without dragging or patchiness.

Ideal for all-day wear, blending comfort with performance for a lipstick you can reach for daily.

Subtle shimmer and light-diffusing pigments enhance dimension and help lips appear smoother and fuller.

Wear it sheer for a soft look or build it up for bold, statement lips.

Say this

“This lipstick is super creamy and hydrating with rich color payoff. It’s comfortable enough for all-day wear and doesn’t dry your lips out.”

Delivers immediate moisture and a luminous, glazed finish that enhances lips with soft shine and natural warmth.

Melts effortlessly into the lips, wrapping them in comfort with a plush, cushiony feel that never feels sticky.

Formulated with peptides to help smooth the look of fine lines, restore softness, and support a naturally plump appearance over time.

Helps lock in moisture, restore bounce, and protect lips with antioxidant support for a healthier-looking pout.

Nourishes lips while helping shield against environmental stressors and support long-term lip comfort.

Rich shea butter deeply conditions dry lips, helping repair and restore softness with continued use.

Infused with raspberry seed oil and chia seed oil to enhance nourishment and keep lips smooth and supple.

Helps improve the overall look and feel of lips, making them appear smoother, fuller, and more refined.

Perfect worn alone for a glossy, hydrated look or layered over lip color for added shine and comfort.

Say this:

“This lip peptide balm is so good. It hydrates, smooths lines, and gives that glazed lip look. It has peptides, squalane, and shea butter, so it’s actually caring for your lips while looking glossy.”

Smooth, soft texture allows for clean, controlled outlining to define lips with precision.

Helps prevent feathering and prolongs the wear of lipstick and gloss.

Glides effortlessly onto the lips without tugging, creating smooth, even lines.

Formulated with synthetic waxes and vegetable oils to keep lips comfortable while defining.

Contains vitamin E to help condition lips and support a soft, healthy look.

No sharpening needed, always ready for quick and easy application.

Perfect for outlining, enhancing lip shape, or filling in lips as a base for longer-lasting color.

Leaves lips looking polished and well-defined without dryness or dragging.

Say this

“This lip liner glides on super smoothly and helps your lipstick last longer. No sharpening needed and it’s great for shaping or filling in lips. ”

Delivers rich, intense pigment with a true matte finish that stays put for hours.

Advanced film-forming technology helps color adhere to lips for extended wear without fading or transferring.

Formulated with highly concentrated pigments for vibrant, even color payoff in a single swipe.

Feels comfortable on the lips with a soft-touch matte finish, never heavy or cakey.

Designed to hug the lip shape for effortless, controlled application and clean edges.

Sets quickly to a smooth matte that resists smudging and feathering.

Can be layered for deeper intensity without cracking or uneven texture.

Balanced with emollients and powders to help prevent lips from feeling overly dry.

Available in bold, wearable colors designed to flatter a wide range of skin tones.

Say this:

“This liquid lipstick is bold, matte, and long-lasting.(yet moisturizing) Once it sets, it stays. The applicator makes it really easy to get clean lines.”

Delivers a visible plumping effect in a single swipe, enhancing the look of lip volume instantly.

Adds a soft, luminous shine that makes lips look smoother and more defined.

Formulated with menthol, vanillyl butyl ether, capsicum extract, ginger oil, and methyl nicotinate to create a warming, tingling sensation that boosts the appearance of fullness.

Cushiony formula glides on effortlessly, helping lips look polished with no patchiness.

Designed for even coverage and effortless application, perfect for quick touch-ups.

Includes soybean oil and emollients to help keep lips feeling soft while delivering volume.

Light-diffusing pigments enhance shine and help lips appear smoother and fuller.

Perfect on its own for a plumped glossy look or layered over lipstick for extra volume.

Creates the look of fuller lips instantly, no injections needed.

Say this:

“This lip plumper gives instant volume and shine. You’ll feel a slight tingle, that’s how you know it’s working. It makes lips look fuller without injections.”

Delivers rich color and a radiant, star-like shine while deeply hydrating the lips.

Infused with a blend of shea butter, kokum butter, murumuru butter, and avocado oil to soften, smooth, and replenish moisture.

Luminous pigments create a glossy, dimensional shine that enhances the natural fullness of the lips.

Plush, emollient texture glides on effortlessly and feels comfortable, never sticky or heavy.

Formulated with vitamins A, D, and E to help nourish lips and support a healthy-looking appearance.

Applies evenly with a glossy wash of color that looks polished and refined.

High-shine finish helps lips appear smoother and more voluminous.

Perfect on its own for hydrated shine or layered over lipstick for added dimension.

Combines the look of a luxe gloss with the feel of a nourishing lip treatment.

Say this

“This gloss gives intense shine but also hydrates your lips. It has nourishing butters and oils, so it feels more like a treatment than a sticky gloss.”

Rich emollients deeply condition lips to help relieve dryness and keep lips soft and comfortable.

Smooths onto lips with a plush, silky feel that melts in without feeling heavy or greasy.

Helps calm discomfort caused by dryness and chapping, supporting lips that feel smoother and more supple.

Forms a protective layer on the lips to help shield against environmental stressors like cold air, wind, and dryness.

Natural beeswax helps seal in hydration, supporting lips’ natural moisture balance while offering protective benefits.

Infused with shea butter, candelilla wax, and carnauba wax to soften lips and enhance long-term comfort.

Designed not only to hydrate but to help prevent moisture loss with continued use.

Improves the look and feel of lips, making them appear healthier and more conditioned.

Ideal as an everyday lip conditioner, a prep step before lipstick, or an overnight lip treatment.

Delivers hydration and protection without tackiness, leaving lips smooth and wearable.

Say this:

“This lip conditioner is amazing if you have dry or chapped lips. It deeply hydrates and protects your lips, especially in cold weather or overnight.”

• Known for helping soothe irritated, stressed skin
• Supports a clearer, calmer-looking complexion
• Great for skin that feels reactive, dry, or compromised

• Form a protective barrier to lock in moisture
• Help shield skin from environmental stressors
• Ideal for very dry, rough, or damaged skin areas

• Helps restore skin softness and elasticity
• Mimics skin’s natural oils to deeply nourish without irritation

• Rich in fatty acids that help condition and smooth the skin
• Supports long-lasting hydration

• Help support healthy-looking skin
• Known for their nourishing and revitalizing properties

• Provides antioxidant support
• Helps protect skin from environmental damage while soothing dryness

Say this:

“A rich tea tree balm that soothes irritation, deeply moisturizes, and protects stressed skin.”

• Known for helping calm and purify acne-prone skin
• Supports a clearer, more balanced-looking complexion
• Great for skin that experiences breakouts or excess oil

• Helps support skin clarity and balance
• Often used in formulas designed for blemish-prone skin

• Draws moisture into the skin to keep it hydrated and comfortable
• Prevents skin from feeling tight or dry, even while balancing oil

• Smooths skin texture and helps lock in moisture
• Leaves skin feeling soft without heaviness or greasiness

• Helps restore skin’s natural moisture balance
• Supports softness and elasticity without clogging pores

• Provide hydration while keeping the formula light and breathable
• Ideal for combination and acne-prone skin types

• Maintain freshness and stability
• Designed for safe, daily facial use

Say this

“This Tea Tree Face Cream is perfect if you have acne-prone or combination skin. It’s lightweight, hydrates without feeling greasy, and helps calm and balance your skin. It has tea tree and thyme to help keep skin clear while still moisturizing.”

• Known for helping purify and clarify the skin
• Supports a clearer-looking complexion, especially for oily or blemish-prone skin

• Helps support skin balance and clarity
• Often used in formulas designed for acne-prone skin types

• Helps keep skin hydrated and comfortable
• Prevents the toner from feeling overly drying or tight

• A moisture-binding ingredient that helps maintain hydration
• Supports skin softness even in mattifying formulas

• Helps refine pores and control excess oil
• Creates a fresh, mattified finish without stripping when balanced with humectants

• Help gently cleanse and refresh the skin
• Support smooth application and comfort

• Maintain formula freshness and stability
• Suitable for daily toner use

Say this:

“This Tea Tree Face Toner is great if you get oily or notice enlarged pores. It helps purify the skin, balance oil, and give you that fresh, matte look without over-drying. I love using this right after cleansing to prep my skin.”

• Known for helping purify and clarify oily or acne-prone skin
• Supports a cleaner, fresher-looking complexion

• Helps support skin balance and clarity
• Often used in formulas designed for blemish-prone skin

(Cocamidopropyl Betaine, Lauryl Glucoside, Coco-Glucoside, Sodium Cocoamphoacetate)

• Cleanse deeply without stripping the skin
• Remove excess oil and impurities while staying gentle

• Helps keep skin hydrated and comfortable after cleansing
• Prevents that tight, squeaky-clean feeling

• Helps replenish moisture lost during cleansing
• Leaves skin feeling soft and balanced

• Provides antioxidant support
• Helps protect skin from environmental stressors

• Maintain freshness and stability
• Suitable for daily facial cleansing

Say this:

“This Tea Tree Face Wash is a gel cleanser that’s perfect for oily or combination skin. It cleans deep into the pores, removes excess oil, and helps keep skin clear without drying it out. Your skin feels clean, refreshed, and balanced after.”

• Known for helping purify the skin and calm blemishes
• Supports a clearer, more balanced-looking complexion
• Ideal for oily, combination, or blemish-prone skin

• Helps support skin clarity and balance
• Often used in formulas designed to target impurities

• Known for its clarifying and soothing properties
• Helps skin look fresher and more refined

• Helps deliver active ingredients quickly
• Creates a fast-absorbing, refreshing feel without heaviness
• Ideal for skin that prefers lighter textures

• Help evenly disperse essential oils
• Support smooth application and skin comfort

• Maintain formula freshness and stability
• Suitable for daily serum use

Say this

“This Tea Tree Serum is perfect if you’re dealing with breakouts or congested skin. It’s super lightweight, absorbs fast, and helps calm blemishes while keeping your skin balanced and clear. I love using this right after toner before my moisturizer.”